‘The Super Mario Bros. Movie’ To Plunge Into China Ahead Of Domestic
deadline.comUniversal/Illumination/Nintendo’s The Super Mario Bros Movie has become the latest Hollywood title to secure a release date in China.
The big-screen spin on the iconic videogame franchise will hit Chinese cinemas on April 5, in time for Ching Ming Festival and in step with some other international markets as well as two days before the domestic release on April 7.
China has lately made a shift from last year and been regularly handing out release dates for studio movies, and with more notice.
Word of Super Mario Bros’ date comes five weeks ahead of time, allowing runway for marketing and promotion. The film about the famed videogame plumbers, kart drivers and squashers of turtles is directed by Aaron Horvath and Michael Jelenic (collaborators on Teen Titans Go!
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