The CW Wants To Rival The Broadcast Networks But Brad Schwartz Needs To Find His Next Hit First
deadline.comBrad Schwartz, President of Entertainment at The CW, has “ambitious” goals. As The CW moves away from only serving young adult audiences towards rivaling the Big Four broadcast networks – ABC, CBS, Fox and NBC – Schwartz knows he needs to find a hit to do that.
This, after all, is the man credited with helping Schitt’s Creek become an Emmy winning smash. “We recognize where we’re coming from.
We’re the underdogs competing against Titans. But ultimately what we’re striving for is to have everyone stop writing big four networks and start writing big five network.
We know it’s going to take some time, but that’s the goal,” he said at the top of his TCA press tour presentation. Sitting down with Deadline, former Pop TV boss Schwartz, and his boss, The CW President Dennis Miller, talked about exactly how they’re trying to do that in the face of a tumultuous time in the entertainment business, just over a year after Nexstar acquired the network.
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