‘The Bachelor’ Ratings: Malta Episode Hits Season High of 5.9 Million Viewers After Three Days (EXCLUSIVE)
variety.comSelome Hailu Week 4 of Joey Graziadei’s season of “The Bachelor” brought major drama — and major viewership along with it. The episode’s initial airing on ABC on Feb.
12 averaged 3.5 million viewers according to Live + Same Day data from Nielsen — a series high, up 9% from the week before — and with three days of delayed viewing across Hulu and other digital platforms, that number rose to 5.9 million.
The delayed viewing figure, calculated from a combination of Nielsen measurement and Disney’s proprietary streaming data, also represents a series high when compared to Multiplatform + 3 performance of previous episodes this season. (Nielsen puts the episode’s Live + 3 viewership, excluding Hulu, at 4.2 million.) The first three episodes of Season 28 all opened to roughly 3.2 million viewers in Live + Same Day.
After three days of multiplatform viewing, the premiere grew to 5.3 million viewers, Week 2 grew to 5.4 million, and Week 3 grew to 5.5 million, meaning that Week 4’s 69% jump from 3.5 million to 5.9 million viewers also marks the largest delayed viewing lift of the season.
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