Super Bowl Halo Fuels CBS’ Delayed ‘Premiere Week’ in Live+Same Day Ratings
variety.comMichael Schneider Variety Editor at Large We don’t talk much anymore about live+same day ratings, since it’s the earliest measurement of a long tail that now includes time-shifted, streaming and more viewership.
But if we look at good ol’ fashioned linear live viewing for the week of February 12, CBS has quite the story to tell. Thanks to the halo effect of its Super Bowl LVIII coverage on Feb.
11, the Eye network’s “premiere week” landed the week’s top 16 most-watched shows. According to CBS, this reps the first time a broadcast network has landed the top 16 slots in broadcast primetime since at least the advent of Nielsen’s People Meter measurement in 1987.
Due to the Hollywood strikes, the broadcast networks are only now getting their primetime scripted series back on the air. Last week, CBS launched the new season for 16 of its 19 primetime entertainment series — averaging 5.08 million viewers for the week, up 32% from its September 2022 premiere week (Sept.
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