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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Streamers’ Spend to Eclipse Commercial Broadcasters in European TV Market Shake-Up, Ampere Forecast Finds

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Naman Ramachandran Spending by subscription video-on-demand (SVOD) platforms is set to hit €10 billion ($10.7 billion) in Europe‘s major TV markets by the end of 2024, according to an Ampere Analysis forecast.

This surpasses the investment by the region’s public and commercial broadcasters, who are grappling with fierce competition from well-funded streamers, tightened content budgets and declining viewer engagement.

Ampere’s Media Consumer behavior tracker reveals a 16% drop in viewer engagement for commercial broadcasters across Europe’s top five markets since 2016.

This slump has contributed to a nearly €1 billion decrease in the linear TV advertising market over the past decade. In response, broadcasters are pivoting towards streaming, but their content budgets have shrunk by 19% since 2016, even with €8 billion spent on film and TV content in 2023.

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