EXCLUSIVE: Sony has stepped up with a $1.5 million bid to uncap Cola Wars, a movie pitch that tells the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s.
This behind-the-scenes account, from Michael Jackson’s fiery mishap to the New Coke debacle, tells the ultimate underdog tale of history’s most iconic second-place contender vying for the No.
1 spot. It falls into place alongside films about products like the Ben Affleck-directed Air, about the battle by Nike to win Michael Jordan for a shoe line that transformed the company.
There were rival bids massing with elements attached, but Sony stepped up. Maia Eyre, the exec who oversaw the hit Anyone But You, will shepherd this one.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.