Sony Uncaps $1.5M Deal For ‘Cola Wars’ In Heated Auction For Coke Vs. Pepsi Saga
EXCLUSIVE: Sony has stepped up with a $1.5 million bid to uncap Cola Wars, a movie pitch that tells the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s. This behind-the-scenes account, from Michael Jackson’s fiery mishap to the New Coke debacle, tells the ultimate underdog tale of history’s most iconic second-place contender vying for the No. 1 spot.