SkyShowtime to Complete European Streaming Rollout, Keep Showtime Brand Despite U.S. Shakeup (EXCLUSIVE)
variety.comManori Ravindran Executive Editor of International SkyShowtime will complete its European roll-out this month with two remaining launches in Spain and Andorra, Variety can reveal.
The two markets, which will launch on Feb. 28, take SkyShowtime’s footprint to over 20 markets and completes its European configuration, allowing the platform to now focus on building out a premium content offering that will help it compete with Netflix, Prime Video and Disney+ in Europe.
The service is also establishing itself amid a turbulent time for one of its namesake brands. Paramount Global revealed earlier this month that legacy brand Showtime will be renamed as “Paramount+ With Showtime” in a bid to integrate streaming service Paramount+ across both linear and streaming platforms.
Showtime co-presidents Gary Levine and Jana Winograde are also exiting their current posts amid the shake-up at the pay-TV channel.
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