Sainsbury's roll out huge change in all stores slashing price of 2,800 products

dailyrecord.co.uk:

Sainsbury's has rolled out a major change in stores by expanding its Nectar Price discount to include fresh produce and ready meals for the first time.The supermarket giant launched its Nectar Price scheme back in April this year, offering lower prices to customers who sign up for a store loyalty card.And now there are many more products have their prices slashes as Sainsbury's introduced the loyalty scheme pricing to fresh fruit and veg and a number of popular ready meals, reports the Mirror.

The expansion came into force on Wednesday, June 21, with shoppers now able to take advantage of the reduced costs.Discounts include Sainsbury’s Strawberries for £1.75 instead of £2.25, as well as Easy Peelers for £1 instead of £1.35.Other products such as Sainsbury’s Best of British apples are now part of the scheme, available to Nectar customers for just 85p instead of £1.70.

Taste the Difference Jersey Royal Potatoes have also been reduced by 50 per cent, now priced at £1.50 for loyalty customers instead of £3.

A selection of ready meals have also been added to the scheme for the first time, with Nectar card holders able to snap up Sainsbury’s Taste the Difference Fish Pie which for £3.75 instead of £4.25, as well as Sainsbury’s Chicken Tikka Masala, down to £3.75 from £4.25.A number of branded ready meals are also included, such as Wasabi Chicken Katsu Curry with Rice which costs £3.75 instead of £4.25 and Charlie Bigham's Lasagne, which is £7 down from £9.50.The roll out means that 18 million Sainsbury's shoppers with a Nectar card will be able to enjoy lower prices on over 2,800 products in stores.Sam Burston, Director of Nectar & Loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our