Prime Video India Head Sushant Sreeram Looks Back at Record 2023, Ahead to 2024 (EXCLUSIVE)
variety.comNaman Ramachandran Amazon Prime Video India‘s streaming service has had a record 2023 with 22 series and three feature films commissioned, the most since it launched in 2016, and a high level of consumer engagement.
India continues to top the charts when it comes to Prime member engagement with Prime Video, the service informs Variety. No other Prime territory has a higher percentage of Prime members watching Prime Video each month than India and Indian content trended in the top 10 on Prime Video worldwide for 47 of the last 52 weeks, securing 15% of the total top 10 slots.
Earlier this year, Sushant Sreeram, country director of Prime Video India, reiterated the streamer’s intention of doubling down on investments in the territory.
That has manifested itself in the number of commissions, which are across genres and languages, and also in infrastructure. “The opportunity, outside of content, of how do we drive accessibility and affordability, that’s where a lot of our work has actually gone in, especially over the last 18-24 months.
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