Edward Christopher Sheeran, MBE (born 17 February 1991) is an English singer-songwriter. In early 2011, Sheeran independently released the extended play, No. 5 Collaborations Project. After signing with Asylum Records, his debut album, + (pronounced "plus"), was released in September 2011. It topped the UK and Australian charts, reached number five in the US, and has since been certified eight-times platinum in the UK.
The album contains the single "The A Team", which earned him the Ivor Novello Award for Best Song Musically and Lyrically. In 2012, Sheeran won the Brit Awards for Best British Male Solo Artist and British Breakthrough Act. "The A Team" was nominated for Song of the Year at the 2013 Grammy Awards, where he performed the song with Elton John.
Global has signed up a stack of pop stars to appear in a new marketing campaign for its Capital Radio brand. And why the hell not?
Who doesn’t love some pop stars? No one, that’s who.Among those taking part are Ed Sheeran, Dua Lipa, Jonas Brothers, Stormzy, Niall Horan, Anne-Marie, Tom Grennan, Raye, ArrDee, Leigh-Anne Pinnock and Adam Lambert.They all feature in ads that will pop up on both TV and social media over the next month.
So, don’t say you haven’t been warned. There’ll be a big outdoor advertising campaign as well, which will be pretty damn expansive, presumably, given another bit of the Global company owns a big old network of billboard advertising sites.The new ads have been produced by the media firm’s in-house team, as boss man Ashley Tabor notes. “I’m so proud of the teams at Global for producing this brilliant ‘Play Capital’ advertising campaign in-house, our first made entirely by Globallers”, says he.“The energy and passion for the brand shines through and truly celebrates Capital and its unique ability to connect fans to the artists they love”.
Yeah, maybe. But, I mean, Globallers?“Love Music? Love Capital! Ed Sheeran more than lands the message that the hottest hit music really does live on Capital”, reckons Global’s MD Of Brand Marketing Simon Barnabas, who seems to be playing favourites in terms of the pop stars involved in the campaign.
Read more on completemusicupdate.com
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