Todd Spangler NY Digital Editor Playboy is relaunching its iconic magazine as a digital front-end for its recently launched platform that lets individual creators charge a monthly fee for access to exclusive content, similar to OnlyFans.
The company ceased the print edition of the mag in March 2020, nearly 70 years after its debut. In the new iteration, select creator features will be available for free while behind-the-scenes and full photo shoots will be available only to subscribers of each creator on Playboy.com.
At first, the reborn Playboy magazine will be not be in paper format but a print version may be in the offing. The first cover of the relaunched Playboy magazine, released Monday, features Amanda Cerny — model, actor and former Playboy Playmate — as a futuristic “platinum Bunny.” The first full issue is scheduled to come out later this year.
Unlike OnlyFans, the Playboy subscription platform for creators does not allow porn. “Many of our creators do not have nudity on their pages,” a Playboy spokesperson said. “While we allow nudity, we do not allow explicit content/pornography… We are not positioning this as an ‘adult’ platform — it’s for everyone, including mainstream creators sharing behind the scenes of their lives.” Playboy’s new creator platform relaunched in mid-September 2022.
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