’s Atlanta debut, in 2018, was a surprise to those who never saw vegan food as a contender in a southern cuisine conversation.
The one woman that envisioned something different was the company's founder, 34-year-old Pinky Cole. In less than five years, Cole built a $100 million business with her catchy slogans, signature vegan burgers, community support, and fierce drive. , Cole breaks down how she built her vegan empire.
Diving into her journey from leaving a dream job to investing $10,000 into a food truck. As well as opening her first brick and mortar to a crowd of 1,200 customers.
Cole defines loving what she does as the ultimate reason and motivation for building Slutty Vegan to a $100 million valuation.
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