Cynthia Littleton Tom Ryan county King county Tulsa show stars president sports CEO Platform Strategy Cynthia Littleton Tom Ryan county King county Tulsa

Paramount+ With Showtime Premium Tier Debuts to Fortify Paramount Global’s Platform Strategy: ‘Streaming Is a Scale Game’

Reading now: 222
variety.com

Cynthia Littleton Business Editor Go big and go broad – that is Paramount Global’s strategy as it formally raises the curtain Tuesday on the Paramount+ With Showtime premium tier on the company’s primary streaming platform.

Paramount+ will begin offering its new top tier of service that now encompasses Showtime’s large library of content for $11.99 per month.

That’s up $2 from the previous top-end Paramount+ package. But it’s less than the cost to consumers today for both services, even with Paramount’s previous discounts for those who subscribed to both services.

The company’s ad-supported Paramount+ Essential Plan (without Showtime) is going up from $4.99 to $5.99 per month. While Paramount+ and Showtime have been offered in bundles before, the formal integration of the familiar Showtime logo with its much younger streaming sibling is a milestone for the pay-TV industry.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA