Olympic Media Rights to be Handled by Infront After Dentsu Loss – Global Bulletin
variety.comPatrick Frater Asia Bureau Chief The International Olympic Committee said on Thursday that Swiss-based, Chinese-owned Infront Sports & Media would handle broadcast right sales in much of Asia for the next series of Summer and Winter games.
The deal covers 22 territories including Afghanistan, Brunei, Cambodia, Chinese Taipei, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Timor-Leste, Turkmenistan, Uzbekistan and Vietnam – but not China, Japan or South Korea, and runs 2026-2032.
That means it will cover the Milan-Cortina 2026 Winter Olympics and the Los Angeles 2028 and Brisbane 2032 Summer games. The 2030 Winter Olympics, which have yet to be allocated a host, and all Youth Olympic Games during this period will also be covered.
Infront, which is headed by Philippe Blatter and has been owned by China’s Dalian Wanda since 2015, replaces the Japanese advertising and marketing giant Dentsu, which had handled the rights since 2014.
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