Nielsen National TV Ratings Regain Industry Approval After Long Period Without It
variety.comBrian Steinberg Senior TV Editor Nielsen’s TV-industry measurement stick has regained some of its edge after an industry monitor restored accreditation to the company’s national TV ratings.
The Media Rating Council, which holds measurement organizations to standards on behalf of the media sector, said Monday that Nielsen had regained approval after working to rectify several issues.
Nielsen’s national ratings, arguably the standard in tabulating TV audiences, have been without industry backing since September of 2021, after TV networks complained that Nielsen’s work measuring activity during the coronavirus pandemic was sub-standard.
Nielsen’s “commitments to validate and improve its estimates of the level of Broadband-Only Households” and to “enhancing the disclosures it provides to users about the variability associated with its estimates of television viewing” were “especially critical to our decision to re-apply accreditation at this time,” said George Ivie, executive director and CEO of the Media Rating Council, in a prepared statement.
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