While streaming still dominates television viewership in the U.S., broadcast gained momentum in January in part due to the NFL playoffs, according to Nielsen‘s monthly report The Gauge.
Broadcast content viewing rose by 2.1% in January, finishing the month at 24.9% of total TV usage. Sports viewing jumped a whopping 55%, which Nielsen says was dominated by the NFL playoff games that made up the top 10 telecasts in the category for the month.
Overall, sports viewing accounted for 25.3% of all broadcast content viewing. Drama viewing was also up almost 30% in January, making up 24.3% of the broadcast category.
It was a similar story for cable, which came in fairly flat against December’s percentage. But cable sports viewing soared 22%.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.