Endeavor Invests in Unscripted TV Producer Asylum Entertainment Group
William Earl Endeavor has made an investment in Asylum Entertainment Group, which is home to a number of production banners focused on unscripted TV series. Asylum’s collection of companies includes the Content Group, Texas Crew Productions, Big City TV, Breaklight Pictures, and Audity. Those banners will become part of Endeavor’s nonscripted content division, led by Rebecca Sanhueza, executive VP of content strategy and development and head of nonscripted content at Endeavor. Asylum CEO Steve Michaels and Jodi Flynn, president of Asylum, will report to Sanhueza. Mark Shapiro, president of Endeavor, called the deal complimentary to its existing assets. Endeavor will provide Asylum with financing and other resources to grow, particularly with international acquisitions.