Most music fans want restrictions on what A.I. can do, study finds

nme.com:

Engaging With Music 2023 – a report carried out by the IFPI which examined how fans around the world engage with and feel about music.It collected responses from more than 43,000 people across 26 different countries, and is billed as the largest music study of its kind which seeks a detailed insight into fan thinking.

Now, for the first time, the report has included a section dedicated to the rising influence of artificial intelligence and the way it is impacting artists.According to the results of this year’s survey, the most important thing to fans is the authenticity behind the music they consume – with 79 per cent claiming that they think human creativity is the most essential part of the creation of music.Similarly, the vast majority of participants also shared their concern and opposition towards the ability of A.I.

to mimic and recreate the repertoire of existing musicians, with a similar percentage (76 per cent) sharing that they feel that an artist’s music or vocals should not be ingested by A.I.

without permission.In a similar finding from the report, 74 per cent agreed that A.I. should not be used to clone or impersonate musicians without their consent.This comes particularly after an AI-generated collaboration featuring vocals mimicking Drake and The Weeknd was removed from streaming platforms earlier this year, and later deemed as not eligible for Grammy consideration.Finally, most agreed that there was a need for more transparency when it came to the use of the technology in songwriting, with 73 per cent agreeing that it should be clearly listed when something was made using an A.I.