Market In Focus: Rome’s MIA Market Gears Up For Its Most Internationally-Focused Edition To Date

deadline.com:

As Italy has ramped up its efforts in the last year to lure in international productions, so too has Rome’s MIA Market been making big strides in attracting global companies and executives to its annual five-day industry confab.

The innovative Italian event, which has fast become a top destination in the TV market calendar, is returning for its ninth edition on October 9-13, 2023 and this year looks set to be bigger than ever with top execs from Paramount, Imagine, Banijay and Skybound Entertainment all set to attend.  “We have been prepping for this edition for a while and I think it’s even better than last year because we started working much further in advance,” says MIA director Gaia Tridente of this year’s event, which will be the second one with her at the helm.

Tridente is proud of last year’s attendance, which was up by 20% with more than 2,400 registered participants from 60 countries around the world and she’s confident that there will be more growth this year as the event looks to position itself firmly as a global audiovisual ecosystem.

The curated event, which runs alongside the Rome Film Festival and right before Mipcom kicks off in Cannes on October 16, is a joint venture between Italian organizations ANICA (the trade association representing the Italian film and audiovisual industry, chaired by Francesco Rutelli) and APA (the Italian audiovisual producers association chaired by Chiara Sbarigia.