Manchester United have penned a new 10-year deal with sportswear giants Adidas worth £900million across the course of the agreement.
The fresh terms mark a significant improvement on the current deal, which commenced at the beginning of the 2015/16 season. The new deal is worth at least £90m per season, adding financial security from what is the club’s single biggest source of revenue.
United have seen record sales for the new 2023/24 strips across both men’s and women’s teams. The new deal enhances focus on the women’s side after its reintroduction in 2018.
The club said the guaranteed £900m income over 10 years was 'subject to certain adjustments'. It is not clear what these adjustments are but the original deal United signed with Adidas stipulated that successive seasons without Champions League football would trigger a reduction in payments.
Read more on manchestereveningnews.co.uk
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