Linda Yaccarino to Replace Elon Musk as Twitter CEO
etonline.comYaccarino, a graduate of Penn State University, served as the chair of global advertising and partnerships at NBCUniversal, acting as «the strategic and operational bridge across the entirety of NBCUniversal's global networks, properties, and business units,» according to her profile on LinkedIn.
Her role involved monetizing the company's networks, digital and streaming platforms, distribution and commerce partnerships, and client relationships.
That included overseeing all of its global, national and local ad sales. She managed a 2,000-member team that, since she joined NBCU in 2011, has generated more than $100 billion in ad sales.
She also helped launch the company's ad-supported streaming service, Peacock. Her LinkedIn profile also indicates that she «made massive investments in data and technology capabilities.»On the interpersonal front, she self-describes as a «sought-after connector, collaborator, and counselor,» as well as «a committed change agent and consummate unifier» within her industry.
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