National CineMedia shares are popping today in a down market as the cinema advertising company emerged from Chapter 11 and named former top executives of NBCUniversal, HBO and Fox to a reconstituted, and pretty impressive, board of directors.
Lauren Zalaznick, formerly EVP & Chair, Entertainment & Digital Networks, Comcast NBCUniversal, is now board chair. “We on the board commend the NCM team for navigating through this important process without disruption to its operations or customer relationships,” she said in a statement. “With the successful completion of the restructuring, NCM is laser-focused on its best-in-class, full-funnel advertising solutions and innovative data technology, empowering advertisers to reach moviegoing audiences with scale and measurability.” Zalaznick currently works with companies on content, marketing, sales and direct-to-consumer strategies and is a senior advisor to Boston Consulting Group’s Global TMT Practice.
She sits on the boards of RTL Group and GoPro. Other directors now include: Bernadette Aulestia, former President, Global Distribution HBO.
She serves on the boards of Nexstar Media Group and Denny’s, and Joe Marchese, former head of advertising for Fox Networks Group, currently CEO of media and tech holding company Attention Capital.
Read more on deadline.com
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