‘Killers of the Flower Moon’ Box Office: Is Martin Scorsese’s $200 Million Epic a Hit or Flop?
variety.comRebecca Rubin Film and Media Reporter “Killers of the Flower Moon,” Apple’s first major theatrical release, has generated $120 million globally after three weekends of release.
Is that a good result for a movie backed by a streaming service? A terrible outcome for a glowingly received, $200 million crime epic directed by Martin Scorsese and starring Leonardo DiCaprio and Robert De Niro?
Or somewhere in between? Everyone who follows the movie business has a different take, so parsing these ticket sales could take longer than the film’s daunting three-hour-and-26-minute run time. “I don’t see how its current global box office puts it in a position to turn a profit,” says Eric Handler, a senior media and entertainment analyst at Roth Capital Partners. “It will need to drive a lot of new subscribers to Apple TV+.” If a traditional studio released “Killers of the Flower Moon,” it would be branded a flop.
And Scorsese’s latest still requires a big turnout to be considered a commercial winner. After a disappointing 61% drop in the film’s sophomore outing, revenues rebounded to decline just 25% in its third frame.
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