John Leguizamo-Partnered Latino-Focused Streaming Platform mitúTV Launches (EXCLUSIVE)
variety.comMichael Schneider Variety Editor at Large Digital media and entertainment company NGLmitú, the result of a merger last year between NGL Collective and mitú, have launched the new Latino-focused streaming platform mitúTV.
Targeting bilingual and English dominant U.S. Latinos, the service also announced three new shows: “Three Gs in a Pod,” hosted by Erik Rivera, Sasha Merci and Jesus Sepulveda; “Girl, Let Me Tell You,” hosted by Jessica Flores, Ivana Rojas and Glorelys Mora; and the game show “Spill the Chisme.” “We were more of a business-to-business type of organization,” said NGL Collective founder and CEO David Chitel, “which is why it made so much sense for us to merge with mitú, because they were the leading business-to-consumer entity connecting with we call ‘new generation Latinos.’ So the marriage of our two companies is sort of a big deal in our space.” Chitel noted that mitú had already been producing a lot of content for the ‘new generation Latino’ market, “which we’re now going to be producing together, all available in one easy spot to get all your in-culture, Latino content over the top.” The new mitúTV platform will include more than 120 hours of original Latino-led programming; besides the shows listed above, they include mitú originals like “Cholos Try,” “Things Latina Moms Say,” “La Cocina,” and more.
NGLmitú produces much of its fare in a 14,000-sq. ft. studio in East Los Angeles. TLatino creators such as Inland Entertainment Network, Digital Bodega and the Immigration Archive Project also produce for mitúTV, which is distributed by mitu.tv, mitúTV VOD channel and app (android and iOS) as well as Roku, FireTV, and AppleTV.
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