John Leguizamo-Partnered Latino-Focused Streaming Platform mitúTV Launches (EXCLUSIVE)
Michael Schneider Variety Editor at Large Digital media and entertainment company NGLmitú, the result of a merger last year between NGL Collective and mitú, have launched the new Latino-focused streaming platform mitúTV. Targeting bilingual and English dominant U.S. Latinos, the service also announced three new shows: “Three Gs in a Pod,” hosted by Erik Rivera, Sasha Merci and Jesus Sepulveda; “Girl, Let Me Tell You,” hosted by Jessica Flores, Ivana Rojas and Glorelys Mora; and the game show “Spill the Chisme.” “We were more of a business-to-business type of organization,” said NGL Collective founder and CEO David Chitel, “which is why it made so much sense for us to merge with mitú, because they were the leading business-to-consumer entity connecting with we call ‘new generation Latinos.’ So the marriage of our two companies is sort of a big deal in our space.”