NBCUniversal Hatches Supply Deal With India’s JioCinema – Global Bulletin
variety.comPatrick Frater Asia Bureau Chief NBCUniversal (NBCU) and JioCinema, Viacom18’s streaming service, have entered into a multi-year partnership bringing thousands of hours of NBCU films and TV series to India.
Content is sourced from the Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features and Bravo brands.
NBCU’s programming will live in a Peacock branded hub starting next month on JioCinema’s newly announced “JioCinema Premium” SVOD tier.
While JioCinema has been making an audience impact with free-of-charge screenings of the ongoing IPL cricket tournament, the first content announced on the subscription tier hailed from another recent deal with Warner Bros Discovery.
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