Japan’s Toho to Embrace North America’s Japanese Pop Culture Fandom With Godzilla and Anime E-Commerce Launches (EXCLUSIVE)
variety.comPatrick Frater Asia Bureau Chief Toho International, an offshoot of the storied Japanese film and TV giant Toho, is to launch twin e-commerce sites serving the growing legion of North American fans of Japanese pop culture.
One platform is specific to the Godzilla brand. The other, iiZO, will cater to a wider range of anime fans who will be served with original Japanese merchandize.
The moves are being headed by Kristin Parcell GM at Toho International, and her U.S.-based team who joined the firm from Crunchyroll at the end of last year.
They foresee the twin initiatives as a business with $100 million of revenue within a few years. Their in-house operation comprises anime and “Godzilla” brand experts, and also includes specialist in merchandizing, buying and fashion.
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