Korean Content Increases Hold on East Asian Audiences Still Further – Report
variety.comPatrick Frater Asia Bureau Chief Korean TV series and films are increasing still further their hold on streaming audiences across East Asia.
They accounted for half of viewing time in the first half of the year, according to new third-party research. Korean-made premium VOD content captured 50% of SVOD viewership and 42% of freemium viewership between January and June 2023, with a record 58 million VOD users tuning in nine East Asian territories (Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam), according to Singapore-based research and consultancy firm Media Partners Asia.
The analysis is based on the measured media consumption activity of 40,000 Asia Pacific consumers, conducted by AMPD, the analysis firm’s sister company. “The Korean Wave” report evaluates Korean content demand, genres, formats, studios and hits with insights on the impact of K-content in Asia’s VOD industry, key trends in video content investment and the growth of the studio ecosystem.
It shows that Korean content commands a large share of its home market and an increasing proportion of other markets, as shows travel across borders.
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