is now going mainstream—so much so that searches for cold plunge therapy increased by 521% in the past year, according to . That's no surprise, seeing as , , and all shared cold plunge journeys on social media this past year, while performers like , Drake, Madonna, , and Lady Gaga have openly used them as part of their post-show routines for some time.
Cold plunging is also, unsurprisingly, , having amassed several billions views.Another person who swears by cold plunging? Courtney Cox, who shared her love for ice baths with Glamour “I thought I would never do a cold plunge.
I thought I would hate it, but I love it so much,” Cox said over Zoom. “I feel great for hours afterwards. So as much as you dread getting in, you know that you’re going to feel so good…the dopamine hit you get from it lasts a long time.
Do it. Really, it’s worth it."This content can also be viewed on the site it from.But is it? According to fitness trainers, physical therapists, and longevity doctors, it just might be.
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