Inside Metro Boomin’s Big Move Into Film and the ‘Spider-Verse’ (EXCLUSIVE)

variety.com:

Todd Gilchrist editor If an endless array of variations, alternatives and opportunities is a foundational concept of the animated superhero series “Spider-Man: Into the Spider-Verse,” it also seems like one for the career of Metro Boomin.

St. Louis native Leland Tyler Wayne’s musical alter ego is not only the producer of the soundtrack for its sequel, “Spider-Man: Across the Spider-Verse,” but also plays a small role in the film as one of its Spider-people, Metro Spider, and collaborated with Nike on an elaborate, patchwork “Spider-Verse”-themed Air Jordan that sold out almost immediately after he and his siblings modeled for its advertising campaign.A post shared by Jordan (@jumpman23) In just the past few months, he also partnered with Major League Baseball to be the opening-day voice of its 2023 season, starred in a Budweiser Super Bowl commercial, and celebrated the release of “Heroes & Villains (Villains Version),” a remix edition of his second studio album, with a digital comic book and a debut performance at Coachella 2023 assisted by The Weeknd, Young Thug, 21 Savage, Diddy and more performers.

This web (excuse the pun) of projects exemplifies the scale of his creative ambition, but even a cursory scan of their results highlights how much effort he puts into each one.

After shepherding the sprawling “Across the Spider-Verse” soundtrack to completion, he spent a week on Instagram premiering Spider-person iterations of his collaborators, including Coi Leray, Future, Offset, James Blake and A$AP Rocky; it’s clear he’s not content to sit behind the boards and simply let his indefatigable collection of beats speak for him.