IGN Aims to Fill E3 Gaming Event Void With In-Person Fan Convention
variety.comJennifer Maas TV Business Writer Just over a year after the nail was put in the Electronic Entertainment Expo (E3)’s coffin, media company IGN has revealed plans to launch its own in-person “consumer experience” targeting the gaming community.
Taking place early this June in Los Angeles, the inaugural IGN Live three-day event aims to “unite the best of gaming and entertainment with creators, developers, licensors, publishers, journalists and enthusiasts from around the world, to experience beloved brands and franchises in new and meaningful ways.” IGN promises event-goers access to “world-class talent, parties, networking events and unique attractions” from video game and entertainment exhibitors, along with the chance to participate in tournaments and watch live presentations of IGN shows.
IGN notes it’s targeted June, which was when the now-shuttered gaming trade event E3 took place, as the ideal month for this new consumer event, as it’s been the traditional time for gaming publishers and developers to unveil new titles and reveal information about upcoming games.
In addition to its in-person experience, IGN Live will stream via gaming console and mobile apps, IGN’s digital network, YouTube, connected TV services and IGN’s social media accounts.
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