Domino's to launch £4 pizza lunch deal 'in the next couple of weeks'

manchestereveningnews.co.uk:

Domino's is launching a brand new £4 meal deal, which customers can expect to see 'in the next couple of weeks'. The deal is expected to include smaller menu items, such as pizzas, wraps, and cookies. "For the first time ever, we're launching a £4 lunch deal that will be launched in the next couple of weeks," the pizza company's chief executive Andrew Rennie said.

The news came as the company gave a market update on Tuesday. The pizza giant said it observed a slow January, partly because of limited marketing ahead of larger ad campaigns later this year. READ MORE: Popular Manchester restaurant announce truly 'innovative and unique' pizza - and they need your help Mr Rennie told the PA news agency: "One of the reasons we held back in January as well was because January is one our quieter months, so we wanted to go fishing when the fish are biting," Advertisements later this year will focus on promoting the group's upcoming major launches, including the new £4 lunch deal, he said.

Mr Rennie also announced that the company will be launching a loyalty program for regular customers later this year. He said a trial is already underway and the company will base its decisions on the data it gathers. "I'm pretty confident based on what I'm seeing that it's going to be very strong," Mr Rennie said. "I'd be very surprised if we didn't find a way forward to launch it completely later in the year." He refused to give away too much about the new loyalty scheme but said "it will have a couple of additional twists to it, but I can't give that away, I'm afraid, because it is market-sensitive because it's quite unique." Domino's opened 61 new sites last year and plans to open 70 more this year.