Michelle Heaton Ashley James Richard Walker Britain Iceland show UPS Тикеры COST Акции Michelle Heaton Ashley James Richard Walker Britain Iceland

Iceland boss breaks the law to help mums by cutting price of baby formula

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ok.co.uk

Iceland Boss Richard Walker isn’t happy that he’s not allowed to promote the fact that the retailer has cut the price of their baby formulas.

He’s calling for a change to the UK’s advertising laws after his chain reduced the prices of 13 branded formulas by up to 20%.

It’s part of Iceland’s wider £26 million pound investment into slashing their prices as much as possible - and they're also offering vouchers for other products.

Earlier this week Richard took to X to chat about the reductions, but admitted that he could be breaking the law by doing so: “Infant milk – this week, we have communicated about these significant price drops…which is actually illegal.

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