Former Participant Exec Alex Kostich Joins Gigi Pritzker’s Madison Wells As SVP, Creative Marketing
deadline.comEXCLUSIVE: Alex Kostich has been appointed to the role of Senior Vice President of Creative Marketing at Madison Wells, the independent production company founded and headed up as CEO by Emmy-nominated producer Gigi Pritzker.
Kostich comes to Madison Wells from Participant, where he’d served as Senior Vice President of Creative Marketing since 2016.
In his new role, he’ll oversee the division covering marketing and creative services for all film, TV, and live entertainment projects at Madison Wells, also supporting partners and distribution entities involved with the company, while reporting to Pritzker.
During his time at Participant, Kostich oversaw marketing for 8-12 features and streaming projects annually, contributing to strategic awards and impact-oriented campaigns for such Oscar-winning films as Green Book, Roma and American Factory, as well as the Netflix series When They See Us and Keep Sweet: Pray and Obey.
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