Former CNN marketing exec Rick Lewchuk is launching Film at 11 Marketing to providing coaching for news, sports, and entertainment marketers. “In my career as a marketing executive, I had a dual role … the responsibility of overseeing our marketing and creative efforts and also the role of coaching my teams,” said Lewchuk. “That was the advantage that the large organizations for which I worked.
They could have an executive with decades of experience to work with and develop the next generations of talent. Unfortunately, many smaller networks, station groups, and local stations don’t have that luxury.
That is where bringing in a coach with experience will add effectiveness to any marketing team’s efforts.” Lewchuk is the former Senior Vice President, Creative Marketing and Brand Standards for CNN Worldwide.
For over a decade, Lewchuk oversaw on-air and off-channel brand and marketing for all CNN Worldwide businesses including CNN, CNN International, CNN en Español, HLN, CNN Go, and CNN Digital.
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