True Brand Entertainment, Led by ‘When Calls the Heart’ Creator Brian Bird, Strikes Multi-Picture Deal With UPtv (EXCLUSIVE)
Emily Longeretta With “When Calls the Heart” at Hallmark and “When Hope Calls” at Great American Family, Brian Bird is expanding his success with a partnership with UPtv. True Brand Entertainment, founded by Bird, Brandon Clark, Tai Truesdell and Darin Chavez, and the network have a multi-picture licensing agreement, creating a series of uplifting and values-friendly romantic comedies. The partnership began with “The Engagement Plot,” starring Trevor Donovan and Rachel Boston, which debuted in summer 2022 to record-breaking ratings for UPtv and its streaming service, UP Faith & Family. “The Happy Camper,” starring real-life married couple Daniela Bobadilla and Beau Wirick, premiered to strong ratings on February 5.