Emily Longeretta With “When Calls the Heart” at Hallmark and “When Hope Calls” at Great American Family, Brian Bird is expanding his success with a partnership with UPtv.
True Brand Entertainment, founded by Bird, Brandon Clark, Tai Truesdell and Darin Chavez, and the network have a multi-picture licensing agreement, creating a series of uplifting and values-friendly romantic comedies.
The partnership began with “The Engagement Plot,” starring Trevor Donovan and Rachel Boston, which debuted in summer 2022 to record-breaking ratings for UPtv and its streaming service, UP Faith & Family. “The Happy Camper,” starring real-life married couple Daniela Bobadilla and Beau Wirick, premiered to strong ratings on February 5.
The third film in the deal, “Just Jake” starring Brittany Bristow and Rob Mayes, is currently in post-production and is set to debut later this year.
Read more on variety.com
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