‘Five Nights At Freddy’s’ To Jumpstart Sleepy Autumn Box Office With $50M+ Debut Despite Peacock Day & Date – Box Office Preview
deadline.comNo one knew how big this was going to be, or is going to be but Universal/Blumhouse’s feature take on beloved horror videogame, Five Nights at Freddy‘s is eyeing a $50M+ start possibly even more.
At that level, it’s the second-best opening of this autumn’s B.O. behind Taylor Swift: The Eras Tour ($92.8M). Presales have grown to a crazy amount since we last reported, some saying well north of $11M+, with some exhibitors projecting a tentpole type opening of $85M, but what should give one pause here is the whole theatrical day-and-date of it all on Peacock.
Last year, many swore $50M+ on Halloween Ends and that wound up crashing at a $40M opening, as that sequel wound up scoring record weekend viewership on Peacock simultaneously.
While presales now are higher than M3GAN for Freddy’s ($30.4M), many observe the fact that the pic is frontloaded, fueled by a very passionate under 25 demo.
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