Rebecca Rubin Film and Media Reporter There’s nothing super about the opening weekend of Disney’s superhero adventure “The Marvels,” which whiffed at the box office with $63 million internationally and $110 million globally.
Those figures are far behind expectations (heading into the weekend, Disney hoped for $140 million or more, and even that wouldn’t have been great for the $220 million-budgeted tentpole) and rank as one of the worst worldwide debuts in the history of the Marvel Cinematic Universe. “The Marvels” is the 33rd MCU film and the sequel to 2019’s billion-dollar behemoth, “Captain Marvel,” which debuted to a massive $302 million internationally and $455 million globally.
That film, which introduced Brie Larson’s Carol Danvers, was fortuitously sandwiched between two of the biggest movies of all time, 2018’s “Avengers: Infinity War” and 2019’s “Avengers: Endgame.” But there are other reasons behind the brutal drop in ticket sales. “Captain Marvel” came at a time when the MCU — an unrivaled franchise that has delivered $30 billion globally across 15 years — could do no wrong at the box office.
In the time since, Disney has inundated viewers with countless spinoffs, sequels and TV series on the big and small screen. “The Marvels” demonstrates that Earth’s Mightiest Heroes are mortals, after all. “The notion of having connected universes and characters traveling between the big and small screen has created some disinterest by audiences,” says senior Comscore analyst Paul Dergarabedian.
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