Filmmaker-EP Smriti Mundhra Goes For Emmy Double Play With ‘Indian Matchmaking,’ ‘Growing Up’

deadline.com:

Indian Matchmaking could be a match for Emmy voters. Season 2 of the Netflix series is up for consideration as Outstanding Unstructured Reality Program, following season 1’s nomination in that same category.

Season 3 of  the show, which premiered on Netflix last month, takes audiences to the U.K. for the first time, peeking into the lives of the young Indians living in London searching for their ideal love match with the expert guidance of the show’s captivating yet feisty matchmaker, Seema Taparia.

For the series’ brainchild, documentary filmmaker Smriti Mundhra, who serves as executive producer on the show, the Emmys are about enhancing visibility of the stories she wants to tell. “I think recognition from these awards bodies [such as Emmys] is great because it is a boost for these shows, particularly ones that are less supported through traditional marketing campaigns and are a little bit more discoveries for audiences like a lot of my work is,” Mundhra tells Deadline. “Getting recognized with awards is really helpful for that.

It gives people another reason to watch. And the more people watch our shows, the more of them we can make, particularly the ones that are from differing perspectives.”  Mundhra didn’t think  Indian Matchmaking would receive such an overwhelming response on the global Netflix platform. “I was really proud of the show, and I thought the show was fun, and I knew it would start some conversations, particularly within our communities, in our diaspora,” she says, “But I didn’t expect it to take off the way it did and especially resonate with so many different types of people all over the world.”  She points out that streaming platforms have shifted the mindset of American viewers, making them