Mipcom Begins with Sunny Skies in Cannes But Clouds Still Hang Over the Content Biz
variety.comMipcom, change is in the air yet again on both sides of the Atlantic. In the U.S., the largest media conglomerates are all in rebuilding mode, even the mighty Disney.
The Europe and the U.K., on the other hand, the sense of opportunity is palpable as the largest streamers (think Netflix, Amazon, Disney+ and Max) fight to compete on a global scale that has opened up doors for non-English language content.
The conference will kick off with Gerhard Zeiler, Warner Bros. Discovery’s president of international, who will unveil roll out plans for its standalone service, Max, across Europe, including in France where local originals have been commissioned.
WBD made headlines in the run up to Mipcom due to an exodus of top-ranking executives that has made way to a new leadership structure for global markets.
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