Drake and 21 Savage have reached a settlement with publisher Condé Nast over the use of a fake Vogue cover story to promote their collaborative album ‘Her Loss’.According to Billboard, the agreement includes a permanent injunction preventing any further use of Condé Nast’s Vogue trademarks, as well as an undisclosed monetary payment from the two rappers.William Bowes, general counsel at Condé Nast, said in an internal email that the New York media company was “glad to put this matter behind us”.
However, he explained why the publisher had felt the need to file the suit against Drake and Savage.“As a creative company, we of course understand our brands may from time to time be referenced in other creative works,” Bowes wrote.“In this instance, however, it was clear to us that Drake and 21 Savage leveraged Vogue’s reputation for their own commercial purposes and, in the process, confused audiences who trust Vogue as the authoritative voice on fashion and culture.”Bowes claimed that Condé Nast had repeatedly tried to resolve the dispute without resorting to litigation, but said it had been “left with no other option” after the pair ignored its requests to stop.“We have a fundamental duty to protect our IP when it’s clear that it’s being used without permission for something other than serving our audience,” Bowes wrote in the internal letter announcing the settlement.Representatives for the two artists and Condé Nast declined to comment when approached by Billboard.The fake Vogue cover came as part of a wider spoof media campaign in support of ‘Her Loss’, which also saw Drake and Savage parody Saturday Night Live, release a fake NPR Tiny Desk performance, and create a deepfake interview with Howard Stern.In a lawsuit filed.
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