Donna Langley Presses for Optimism in Anxious Hollywood: ‘We Have to Be Believers’

variety.com:

Matt Donnelly Senior Film Writer Donna Langley wants you to look on the bright side. NBCUniversal’s chief content officer underscored the need for optimism in this troubled time in Hollywood – where austerity reigns, jobs are scarce and creatives are vexed by the approaching AI revolution. “Everybody is talking about the doom and gloom of our industry, but we have to be believers,” Langley told legal legend Ken Ziffren on Friday, keynoting UCLA’s annual entertainment symposium.

The pair were specifically discussing the urgent dilemma in front of legacy media companies and tech giants – how to monetize streaming content as linear television and theatrical moviegoing continue to fall out of consumer favor. “Broadcast is a huge platform and a great megaphone for our brands and IP.

We care about it from a dollars-and-cents perspective, but we’re not interested in accelerating its decline,” said Langley, who last year absorbed creative control of NBCUniversal’s television operations in addition to her duties at Universal Pictures. “Peacock is doing well, relatively speaking.

It was a late entrant. We have 33 million paid subscribers; those are real subscribers. The business is benefitted by sports and audiences are understanding our films are going to go there first run.” Ziffren, an architect of media business models for decades, asked the executive about the coming wave of streaming bundles – where multiple platforms will be offered to subscribers in hopes to compete with the hundreds of millions of eyeballs on services like Netflix and Disney+. “Bundling is an inevitability of the future.