Marcelo Cajueiro RIO DE JANEIRO — In Brazil, where the majority of the population are of African origin, persons of color are traditionally under-represented on above-the-line TV and film production.
This, however, is gradually changing. For the past years, POC talents, as well as residents from the impoverished urban areas, LGBTQ and indigenous people, have gained ground in the still white-male dominated production sector.
The diversity drive resisted four years of an extreme-right government and ironically benefited indirectly from it, in the view of director and screenwriter Janaina Oliveira, vice-president of local Association of Black Audiovisual Professionals (APAN).
As the Bolsonaro administration (2019-2022) withheld coin from government incentives, said 42-year-old Oliveira, indie producers resorted to commissions from the large international streaming companies. “Netflix, Amazon and the other streaming companies have adopted policies that stimulate diversity in their productions, especially after the Black Lives Matter movement, and they enforced them in Brazil.
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