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variety.comShirley Halperin Executive Editor, Music Rocío Guerrero, global head of Latin music at Amazon Music, has collected many professional accolades over her career.
If there’s a power list of women in the industry, she’s on it. Latin leaders? She’s there, too. And among international executives, the well-traveled native of Spain ranks high as well.
But to hear Guerrero’s story is to connect with a personal journey, one which took her from a musical family in a small Spanish town — she’s herself a classically trained musician — to Brazil, London, Stockholm and now New York, which she’s called home for ten years.
Talk about being early on music streaming, Guerrero joined Spotify in 2011 before the service had even launched in the U.S. She started there as a sales planner and rose up the ranks to the position of head of global music cultures, shows and editorial.
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