Naman Ramachandran A galaxy of senior Indian content creators shared their insights on burning topics dominating the local landscape.
They were speaking at at Indiantelevision.com’s annual industry event, The Content Hub, in Mumbai on Tuesday. At the Content Creation: No More Formulas panel, Shobha Sant, head of content alliances at Jio Studios, broke down the process behind the selection of its 100-title slate.
Sant said that the selection was the result of five years of very a definite plan in terms of understanding audience segmentation and what people are watching. “We have a mix of genres that cater to, we’d like to think, most audiences.
The idea was that they are reaching out to the length and breadth of this country, which is very diverse,” Sant said. Srishti Behl, CEO, Phantom Studios, and former director, international original film at Netflix India, said that the advent of streamers has ensured that content need not be produced for the masses or homogenized any more. “You don’t need everybody to see everything at the same time,” Behl said.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.