Denise Van Outen swears this £32 hair mask has completely transformed her blonde hair

ok.co.uk:

We can’t deny we love a platinum moment, and with blonde hair having something of a moment right now (thanks Barbie), more people than ever are reaching for the bleach to get a gorgeous white blonde shade.

Although platinum locks are a bold beauty choice, they don’t come without problems, as excessive bleaching and styling can cause your hair to become dry, brittle and lacklustre thanks to the damage caused by over processing and chemical treatments.That’s why if you’ve been considering going blonde – or blonder – it’s key to make sure you have a solid haircare routine that helps keep your hair glossy, healthy and strong.

One celeb who’s no stranger to a platinum look is Denise Van Outen, who is known for her signature white blonde locks. However, in an Instagram post that she shared with her 705k followers, the actress admitted that years of bleaching, over-styling and long stints in the sun abroad, not to mention hormonal changes that come with age, have all taken their toll on her hair, leading to increased hair shedding and breakage.

However, it seems Denise has found an answer, as she shared she’d been using the Hair Gain Nourishing Miracle Treatment Hair Mask, £32 here, on her hair, and had already noticed significantly less shedding and damage. “My hair feels so much fuller”, she said, adding: “It looks thicker, and there’s more volume!” The nourishing treatment contains an ingredient called AnaGain, which is derived from organic pea shoots and is responsible for the mask's slightly shocking bright green shade.