DDA Hires Two Executives, Launches New York Office
variety.comRebecca Rubin Senior Film and Media Reporter DDA has hired two new executives as it launches a new office in New York. The marketing and communications agency already operates out of dual London and Los Angeles headquarters.
Dan Salerno has been hired to lead the Big Apple team as the inaugural senior director of strategy and operations. Laura Hernando will serve as head of social in London, overseeing the entertainment and consumer brands social teams.
Salerno joins from his previous role at creative agency Ralph as New York production lead. He will be joined in Gotham by consultant Rachel Effendy, who started the boutique agency StrawberryWasabi and will contribute to DDA’s growth on the east coast as well as internationally.
Hernando previously worked at Jellyfish, where she was VP of creative social after the company bought her previous agency, Social Life.
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