Thania Garcia Country music’s evolving consumption trends are being shaped by the listening habits of Gen Z and millennials, according to new data by Luminate.
The genre’s streaming-assisted surge to the top has been steadily increasing over the past several years but 2023 is proving to be its most impressive year yet.
With the record-shattering entry of Morgan Wallen’s new album, “One Thing at a Time” (Republic/Big Loud) on March 3, Wallen scored the biggest opening week numbers of 2023 for any album by units earned (501,000).
He also had the fifth-largest streaming week ever with approximately 76% of “One Thing at a Time’s” half-million opening units coming from its impact on DSPs.
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